The brief for this project is to develop the intouch volunteer programme that is currently run by the Imperial War Museum North (IWMN) and the Manchester Museum. The funding for the current scheme is due to expire in 2009 (Management studies briefing 2008) and a key aspect of the project is to generate new ideas for the scheme that may attract fresh funding. The project team is keen to maintain the core ethos that the museums have so effectively established, expanding on the foundations of: - Improving access to the museums amongst groups who may not usually be involved with the museums and; - Using the volunteer scheme to improve key skills for those who may be disadvantaged in the work place (Imperial War Museum North 2008a). The suggested brand for the new scheme - intouch:insideout highlights how the proposals have been developed within the ethos of the existing scheme, as well as encapsulating how the proposals have been designed to have positive impacts both inside and outside the museums. All the proposals are unified by the 'pass it on' concept, based on expanding existing skills, resources and facilities, to make a difference to the lives of the museums, their volunteers and their communities.
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