Francois Freses Tonnelier Financial analysis
The FFT Company is involved in the production, design and marketing of wine holding products such as oak barrels. Its customers are France, America, Hungary, Switzerland, Italy, Germany, Spain, Australia and South America. 73% of its activity is manufacturing wine casks. 87% of its overall production is for export. FFT plays the card of excellence and expertise in its production.
It is established in two main markets which are super premium & exclusive wines and whisky/alcohol markets. The world wine consumption is expected to grow by 6% between 2008 and 2012. As for the whisky market, it increased by 5% between 2008 and 2012. FFT also knows about the opportunities of the mass market and has been considering it to add to its business.
FFT major events:
We can observe two series of major events: one linked with the upstream integration and the other linked with the downstream integration. FFT prefers partnerships to acquisitions as the process is faster.
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