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14 juin 2011
doc

Walmart Overseas: An analysis

Rapport de stage - 13 pages - Stratégie

The idea behind what would become Walmart was a store that would offer a large variety and volume of products offered at low prices, everyday. Sam and J.L. Walton, the founders of Walmart, believed that American small towns would benefit from a large retail shopping center because of the everyday...

19 Nov. 2009
pdf

Events Management : The World Travel Market 2008

Rapport de stage - 19 pages - Marketing tourisme

After an overview of the business market, I chose an Event in the UK environment: The World Travel Market 2008 which is a B2B exhibition taking place in London every year and which aims is to promote the travel market and it's actors and generate a network between them. Throughout this event,...