With USD 8.8 billion revenues in 2007-08, Tata Motors is the largest Indian automobile company; it holds a very good place on the Indian market because it is the leader in commercial vehicles and among the top three in passenger vehicles. The company is also the world's fourth largest truck manufacturer, and the world's second largest bus manufacturer. The company was established in 1945
and has more than 23,000 employees onboard Since the creation, about 4 million Tata vehicles circulate on Indian roads.
The company now is more global with commercial and passenger vehicles marketed in Europe, Africa, the Middle East, South East, South Asia and South America. Tata Motors has numerous franchisees and joint venture assembly operations in Kenya, Bangladesh, Ukraine, Russia and Senegal. Tata Motors also has few partnerships through subsidiaries and associate companies; it operates currently in the UK, South Korea, Thailand and Spain. Tata Motors also acquired two British brands Jaguar and Land Rover in 2008.
Tata Motors offers a large range of products which permits to reach out to numerous customers in B2B and B2C (Business to Business and Business to Customers).
After this quick analysis of the company, we are going to analyze the current strategy of Tata Motors, which will enable us to know which strategy Tata could adopt in order to increase its market share internationally.
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