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Dorel Juvenile Group

Rapport de stage de 9 pages de 2007 - Marketing produit

Dorel Juvenile Group is a part of Dorel Industries, which is a global consumer products company. Dorel Industries is divided into three independent business segments: Juvenile, Home Furnishings and Leisure. Dorel employs approximately 4,800 people and its products are sold over 60 countries all...

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Case study of Chalet Exquis, an online business

Rapport de stage de 19 pages de 2011 - Stratégie

“The range of digital media is vast and is growing rapidly. The internet provides a wide variety of activities, including electronic mail, global information access and retrieval systems, discussion groups, multiplayer's games and file transfer facilities.” (chris fill, fifth edition)....

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International Strategic management: Coach Incorporation

Rapport de stage de 21 pages de 2010 - Stratégie

Two types of customers: The consumers = products directly sold to the customers The department stores = buy wholesale products   Two clear consumer targets: Consumers with high purchase power = Buy the products for their design, style(full-price stores) Buy various products...

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Rapport de stage commercial au centre commercial Atlantis

Rapport de stage de 27 pages de 2008 - Marketing produit

Avec ses 300 000 visiteurs par semaine, Atlantis le Centre est à l'heure actuelle le centre commercial leader sur son marché Grand Ouest sur quatre régions : Normandie, Bretagne, Pays de la Loire et Poitou-Charentes. Fort de son architecture originale et lumineuse, de ses enseignes de renom...

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Groupe Yves Rocher, rajeunissement de l'image de marque

Rapport de stage de 26 pages de 2008 - Marketing luxe

C'est en 1959 que nait le premier laboratoire de Biologie Végétale Yves Rocher à Gacilly. Aujourd'hui, Yves Rocher est devenu un groupe international qui commercialise différentes marques (Yves Rocher, Petit Bateau, Daniel Jouvance, Ricaud…). Avec son slogan, « le futur est dans la nature »,...

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Les meilleurs outils de communication pour optimiser son action commerciale

Rapport de stage de 16 pages de 2009 - Communication

[b]Document: [/b]Les meilleurs outils de communication pour optimiser son action commerciale, mémoire de 120 pages [b]Extrait: [/b]Tous les produits sont pareils, tous les services sont identiques, le fer de lance de toute entreprise reste l'élaboration d'un plan communication présentant un...

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La place des services dans l'économie marocaine (2010)

Rapport de stage de 15 pages de 2011 - Marketing médias

Méditerranéen, mais tourné vers l'Atlantique, le Royaume du Maroc est le plus occidental -au sens géographique- des pays de la rive sud. Au cours de la dernière décennie, le Maroc s'est engagé dans un ambitieux programme de réformes structurelles dans plusieurs domaines axées sur la...

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Rapport de stage cadre : communication Monoprix

Rapport de stage de 11 pages de 2008 - Communication

Le premier magasin Monoprix a ouvert ses portes à Rouen en 1932, en plein centre-ville. Au lendemain de la grande crise économique, il s'agit d'offrir à une clientèle populaire des produits de qualité, à un prix abordable. Des produits utilitaires et de consommation courante y sont vendus selon...

La gestion de projet en agence de communication est essentielle. Elle est la plus transversale qui soit puisqu'elle consiste à gérer l'ensemble du processus de création du produit, en veillant à faire travailler toutes les fonctions spécialisées de manière coordonnée. C'est donc une relation...

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Internship Report - Publicis Frankfurt GmbH (2006)

Rapport de stage de 43 pages de 2008 - Marketing des services

I undertook and completed my 1st year internship assignment within the highly reputed international German advertising agency Publicis Frankfurt GmbH from 1st September 2005 to 31st July 2006. Publicis Frankfurt is ranked among Germany's top 4 advertising agencies. Publicis Frankfurt has a...

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Strategic thinking for managers

Rapport de stage de 12 pages de 2012 - Stratégie

As the EFE Matrix in this document shows, the most important external factors in order to be successful in the industry are technological advancements and the fact that only 10% of the hearing affected people actually possess the hearing aid. Local health policies like in France, for example,...

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Déploiement d'une solution de VoIP (Voice over IP)

Rapport de stage de 59 pages de 2011 - Informatique

Dans le but de déployer une solution de VoIP, nous avons travaillé dans notre projet de fin d'année sur la plate-forme Asterisk. Le travail a été divisé en deux parties. La première consiste à installer et configurer des fonctionnalités Asterisk et les tester sur des sophtphones et des IP phone....

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Analysis of the shampoo market

Rapport de stage de 8 pages de 2011 - Marketing tourisme

Beauty and hair care product business is witnessed as a popular and fast growing business. Lots of people spend on beauty and hair care products like shampoo, hair conditioner, hair treatment and so on. So a hair care product has a great potential market because it has a significant influence on...

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Container Link

Rapport de stage de 10 pages de 2008 - Management organisation

On the occasion of my first year with the La Rochelle Graduate School of Management, I undertook my work placement in a company called Container Link, in Poole, in the south-east of England. This experience, lasting three months, gave me the opportunity to live through a total immersion in an...

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Rapport de stage dans une entreprise anglaise

Rapport de stage de 16 pages de 2008 - Management organisation

On the occasion of my first year within La Rochelle Graduate School of Management, I made my work placement in the company Container Link, in Poole, in the south-east of England. This experience, lasting three months, is the opportunity to live through a total immersion in an English-speaking...

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Placement report: Assurances générales de France of Allianz AGF

Rapport de stage de 24 pages de 2008 - Finance

The AGF Group is a major player in insurance and financial services, both in France and in more than twenty countries around the world. It has more than 60 billion clients from more than 70 countries world-wide. Backed by the n° 1 in European insurance, Allianz AG, of which it is a major entity,...

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Le Tre Caravelle is a marketing company specialized in the field of tourism, hotel and real estate. This company, based in Milan, primarily works off line on advertising and events, such as "planning and management of multi-media campaign, stands and fairs", but also and more particularly online,...

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Rapport de stage commercial : école de langue

Rapport de stage de 34 pages de 2007 - Linguistique

This report deals with the methods of a language school. First and foremost, we will focus on how work a language school, and its features so different from the French system. In a second part, we will concentrate our review on the impact of Communication within a company. Eventually, the report...

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Walt Disney World in Orlando: trainee as park greeter (2008)

Rapport de stage de 12 pages de 2009 - Management organisation

I stayed for two and a half months at the Walt Disney World in Orlando, Florida. I worked at the main entrance of Typhoon Lagoon, and thereafter in the Water Park as a park greeter. I was determined to work at Walt Disney World because I was sure that I would acquire sufficient experience and...

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Human Resource Management: Denmark and Japan

Rapport de stage de 8 pages de 2011 - Ressources humaines

Human resource management is “A strategic approach to acquiring, utilizing and managing an organization's key resource-its People. HRM regards the creation of an environment, the continuous development, stakeholders' interests, and the management of change or the fact to provide supporting...

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The implementation of Kosta Boda in the French market

Rapport de stage de 15 pages de 2011 - Stratégie

Kosta Boda is a Sweden company of design and making high quality of glassware and art glass. Founded in 1742, Kosta Boda is today a reference in this sector in Sweden. Its originality, its know-how and numbers of famous designers inside the company gave to Kosta Boda an image of luxury,...

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Etude de marché du vin et de ses réseaux de distribution aux États-Unis

Rapport de stage de 60 pages de 2008 - Marketing distribution

Approche documentaire du marché du vin aux États-Unis axée sur la consommation en matière quantitative mais également qualitative, complétée par une étude aboutie des spécificités du réseau de distribution américain ainsi qu'une analyse de l'offre française en terme de positionnement et de...

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In 'The Downing Street Years', published in 1993, Margaret Thatcher tackles the subject of the Brixton riots of 1981 and relates how she dealt with the proliferation of riots after the publication of the Scarman report. In the extract studied here, she argues that her economic policy is not the...

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Environmental issues linked to North-South relations posing a challenge for Geopolitics

Rapport de stage de 10 pages de 2012 - Sciences politiques

Economic globalization, global media flows and the Internet seem to make our traditional conception of geopolitics, in terms of political geography and international relations, no longer appropriate. The deepening impacts of globalization, especially within North-South relations, have undeniably...

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The development of teaching Nicolas

Rapport de stage de 15 pages de 2010 - Stratégie

The entry of Great Britain in the European Union in 1973 started the opening of the market of wine to a larger audience. This product became in a few years, a product of great consumption in England. It is on this report that the Castel group decides to make open stores in London. But the...

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Rapport de stage Coca-Cola

Rapport de stage de 35 pages de 2007 - Marketing produit

En 13 ans, le volume des Boissons Commerciales (Lait, Café/Thé, Alcools, Boissons sans Alcool) a augmenté de 14.9% : il est passé de 25.6 milliards de litres en 1990 à 29.4 milliards de litres en 2003 et la consommation per capita a augmenté de 42,2 litres : 453,1 litres en 1990 contre 495,3...

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Avec l'évolution des techniques de l'information, le poids des données numériques n'a cessé d'augmenter, permettant des échanges de données toujours plus variés, comme en témoigne l'émergence de l'image et de la vidéo numérique haute qualité, il y a de cela quelques années. Mais une telle...

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Placement report: The launch of eBay in an OXFAM charity shop

Rapport de stage de 50 pages de 2008 - Management organisation

From the 13th of May to the 4th of August, I was in Bristol, a town from the South West of England. From the beginning, I knew that I wanted to go to England because it is the nearest country to learn English and also because I was interested to discover its culture its system a little more. My...

Dans le cadre de mes e?tudes de spe?cialisation en Marketing et Communication en alternance, j'ai re?alise? mon anne?e d'apprentissage en tant qu'assistante marketing chez le groupe L'Ore?al de septembre 2007 a? septembre 2008. Cette année d'apprentissage a été une expérience très enrichissante...

AUTOSAR (AUTomotive Open Standard ARchitecture) is a promising initiative that aims at establishing open standards for automotive E/E architecture. AUTOSAR compliant basic software ensures independency of the application software from the underlying hardware and allows modularity as well as...