Dunnes Stores Georges Street - Loyalty Card Program
Rapport de stage - 14 pages - Marketing consommateur
The purpose of this study is to understand how loyalty programs represent a specific area with specific rules to be efficient and attracting customers with special rewards requires constant adaptation in the approach of driving a promotional strategy. Among the changes associated with the...
The ethic issues concerning the fur industry
Rapport de stage - 7 pages - Marketing luxe
I have always been very interested in fashion. For the last six months, I have been working as a communication manager's assistant at Victoria Couture, a luxury brand company that deals with clothing and accessories (bags, jewels and watches) for women and for children....
Learned centered approach
Rapport de stage - 4 pages - Sciences de l'éducation
In the teaching process, there are two main categories of actors: teachers, and students. I found important to notice that, through years, the students' environment changed a lot (school violence, diversity of the population, etc.) and therefore their needs changed as well. In...
Business Strategy of consulting marketing firm "Le Tre Caravelle (tourism, real estate)"
Rapport de stage - 27 pages - Marketing tourisme
Le Tre Caravelle is a marketing company specialized in the field of tourism, hotel and real estate. This company, based in Milan, primarily works off line on advertising and events, such as "planning and management of multi-media campaign, stands and fairs", but also...
Organizational Behavior
Rapport de stage - 10 pages - Management organisation
I did a three-month internship in a real estate agency at Rennes. My main missions were to sell the company products, such as flats, land and houses. I also did some marketing tasks such as benchmarking and made a training course about negotiation and trade for employees....
Events Management : The World Travel Market 2008
Rapport de stage - 19 pages - Marketing tourisme
After an overview of the business market, I chose an Event in the UK environment: The World Travel Market 2008 which is a B2B exhibition taking place in London every year and which aims is to promote the travel market and it's actors and generate a network between them....
ELB International Trading & Sourcing Company, China June/ July 2008
Rapport de stage - 14 pages - Marketing international
China, 'The monster', 'The dragon of Asia', many names can define the perfectly economic, demographic, and geopolitic weight of this country in the world. Newly on the front of the international media stage due to the Olympic Games, China also speaks about it's economic...
International Work Experience - My Trip to Charleston, SC
Rapport de stage - 11 pages - Vie quotidienne
The second year of Marketing and European Management, within the international school of management IDRAC Lyon, begins with a cultural trip of two months, named International Work Experience. This stay, is not in a French-speaking country, and enables the students, on one hand, to...
Internship Report - Film Society of Lincoln Center, New York
Rapport de stage - 13 pages - Marketing médias
The Film Society of Lincoln Center was founded in 1969 to celebrate American and international cinema, recognize and support new filmmakers as well as enhance awareness, accessibility and understanding of the art. An independent performing arts center, The Film Society hosts...
Living one semester abroad: Overseas experience report
Rapport de stage - 24 pages - Sciences de l'éducation
But when I look back now that summer seemed to last forever and if I had the choice yes, I'd always want to be there. Those were the best days of my life'. This quotation of Canadian singer Bryan Adams sums up pretty well what I think about my exchange program in the United States,...
The development of teaching Nicolas
Rapport de stage - 15 pages - Stratégie
The entry of Great Britain in the European Union in 1973 started the opening of the market of wine to a larger audience. This product became in a few years, a product of great consumption in England. It is on this report that the Castel group decides to make open stores in London. But the...
Recommendations on employee involvement in Fiat in England
Rapport de stage - 3 pages - Management organisation
Three persons work everyday aiming to improve service and sales, to improve the dialog between financial divisions and car dealers and to gain the loyalty of customers if they buy another Fiat or another brand. Each goal or new mission is decided by the manager and...
The company :Safety Matic
Rapport de stage - 9 pages - Marketing consommateur
During the second year in INSEEC Paris, we, the students have to fulfill a three month training period in a foreign country in a commercial function or any other function allowing us to ameliorate English, Spanish or the German language in order to have a concrete approach of foreign experience....
The British Council (2009-2010)
Rapport de stage - 7 pages - Stratégie
My school HEM (High Establishment of Management) organized a special training that is scheduled in the middle of the academic year during 6 weeks for its student's, by choosing one of the institutes within or outside our country specialized in teaching English as a language that it's used in many...
Intership report at Fgx Company, New York
Rapport de stage - 7 pages - Communication
As a first year student of the INSEEC business school, I had to do an internship in a foreign country during the three month of my summer period. I choose the company First Global Xpress, a small shipping company located in New York doing domestic and international shipping for small to...
Proton exchange membrane fuel cell
Rapport de stage - 26 pages - Physique
My three month internship took place in National Cheng Kung University (NCKU) in Tainan, south city of Taiwan. The National Cheng Kung University is ranked the second among all universities nationwide. I worked in the Department of Aeronautics and Astronautics. The Department focuses on...
The changing meaning of luxury in Europe
Rapport de stage - 50 pages - Stratégie
No longer reserved for the selected few, luxury is now within the reach of a much larger consumer segment. In this analysis we ask Europeans what constitutes „luxury? in their everyday life. As the prospects for obtaining a certain level of material wealth is fulfilled - or it is within...
Ancient Philosophy: Why did Heraclitus choose to write in paradox form?
Rapport de stage - 3 pages - Histoire antique
Analyzing this question first requires that we examine the notion of paradox. It is in fact not easy to define for the word fits what it is supposed to mean. And we cannot merely define it anyway. However we can try to clarify the notion in order to explain what a paradox actually is. The...
Change management: The difficulties in applying change processes
Rapport de stage - 8 pages - Management organisation
When a company witnesses an important growth or change period, the entrepreneur and the executives needs to manage the changes and adapt the organization to its new expectations. They have to adapt the company to the new demand and ensure this expansion without damaging their...
Tourism in South Africa
Rapport de stage - 5 pages - Questions sociales, morales & enseignement civique
South Africa is the leading destination of the Africa continent with 9 million international tourists. The country is really opened up to tourism in during early 90's, at the end of apartheid regime. This activity, although recent, has known a considerable growth, due to an important rise...
Discuss the relevance of Gesteland's dimensions in relation to analyzing intercultural business communication
Rapport de stage - 4 pages - Stratégie
By the end of the 20th century, 80 percent of the U.S. products were competing in the international market. This fact emphasizes the globalization of the world's economy. The changing environment and increasing complexity of the 21st century workplace makes communication even more...
Strategy analysis for the company chemical industry Rhone-Poulenc
Rapport de stage - 52 pages - Stratégie
The company has successfully established its business abroad, achieving its strategic aim of increasing its market share within the US market. It is one of the top 10 worldwide companies in its industry. However, each sector had reached a massive proportions. To deal with this each sector was...
Is liberalism compatible with paternalism?
Rapport de stage - 3 pages - Questions sociales, morales & enseignement civique
Paternalism and liberalism seem to be two very interlinked concepts in modern societies. It is true for both economical matters and social matters. For example, our Western 'liberal democracies' governments can provide huge amounts of money during the crisis to refund the...
The action of the International Monetary Fund in the world
Rapport de stage - 6 pages - Relations internationales
“The International Monetary Fund is established and shall operate in accordance with the provisions of this Agreement as originally adopted and subsequently amended” asserts the first clause of the Articles of Agreement. Set up after the Second World War as a response to...
Carbon Offsetting: Energy Efficiency
Rapport de stage - 12 pages - Écologie et environnement
Carbon Offsetting is a way to reduce our CO2 emissions by funding projects such as building a wind farm etc. Indeed, the C02 is one of the causes of global warming. There are two types of carbon offsetting, such as the compliance carbon offsetting and the voluntary carbon offsetting. The...
International work experience: ROC Hotel
Rapport de stage - 5 pages - Marketing tourisme
For my school I had to do a travel in another country in the goal to have an experience of work at the stranger. To find my summer job, I asked an organization called “Inter Séjour”. With the help of this company, I found a job in a hotel in Mallorca where I will be fed, Accommodated...
Analysis of a Heineken advertisement
Rapport de stage - 10 pages - Marketing tourisme
This is a video commercial made by the Dutch brewer Heineken. The commercial begins at a house party, which is probably a house warming party hosted by a couple. The lady shows her friends around and suddenly walks through the master bedroom and into a gigantic walk-in-closet. Her...
Lustucru Lunch Box: Reviewing the distribution strategy of the Lunch Box
Rapport de stage - 60 pages - Stratégie
Analysis: 1. Story of Lustucru & the Lunch Box: Assessing Lustucru brand expertise on the market 2. The Lunch Box in stores: Assessing Lustucru category management & Supply Chain expertise 3. Channels profiling: Searching for new ideas to develop the Lunch Box presence in distribution channels...
Business Ethics - Managing Utopia
Rapport de stage - 3 pages - Management organisation
Since the first Industrial Revolution, which began in the eighteenth century, but which spread mainly in the nineteenth century, the methods of management have changed. Nowadays, the main target for firms is profit. To achieve this goal, companies do everything they can to be the most...
Does Islamic finance have the potential to develop in France?
Rapport de stage - 4 pages - Théories économiques
Since the opening of the first Islamic bank in Egypt in 1963, Islamic finance has exponentially increased in influence and visibility worldwide. While it remains a small player in the world of finance (0.5%), Islamic finance is becoming increasingly important due to significant increases...