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Entreprise : The Coca-Cola Company

La société Coca-Cola, officiellement nommée The Coca-Cola Company, est une entreprise américaine spécialisée dans les boissons non alcoolisées. Il s'agit de l'une des plus importantes sociétés américaines dont la notoriété et la popularité est mondiale. Elle est, en 2012, la 3ème entreprise agroalimentaire du monde, en termes de chiffre d'affaires, derrière PepsiCo et Nestlé. Son siège est localisé à Atlanta, en Géorgie, dans le sud-est des États-Unis, et son PDG est Muhtar Kent. Elle est surtout connue pour son produit phare, le Coca-Cola. Depuis la fin de la Seconde Guerre mondiale, cette boisson originale est, dans l'imaginaire collectif, un symbole de l'américanisme.Le Coca-Cola est une marque déposée en 1887 d'un soda, crée aux États-Unis. La forme de la bouteille elle-même est déposée le 16 novembre 1916. Elle tire son nom de sa première composition : la feuille de coca et l'utilisation de noix de kola, la boisson était alors vendue par son inventeur le pharmacien Pemberton, comme remède miraculeux elle avait à l'époque une couleur de type caramel, et était fournie dans une bouteille verte avant la conception de celle conçue par Raymond Loewy.

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19 déc. 2011
pdf

The impact of smart phones on business and private life

Rapport de stage - 90 pages - Management organisation

Since few years, mobile phone market is changing radically and many new mobile phones, called smart phones or intelligence phones are entering on the market and have produced a boom. Before, those intelligence phones were only dedicated to professional persons, but mobile manufacturer felt...

19 déc. 2011
pdf

The launch of hairdressing salon "Tchip" in Australia

Rapport de stage - 32 pages - Stratégie

The objective of this report is to launch the hairdressing salon “Tchip” in Australia. In France, Tchip is directed by Franck François and is part of the VOG group. Franck Francois is the founder of the concept of low cost hair salons and nowadays,...

22 Nov. 2011
doc

The implementation of Kosta Boda in the French market

Rapport de stage - 15 pages - Stratégie

Kosta Boda is a Sweden company of design and making high quality of glassware and art glass. Founded in 1742, Kosta Boda is today a reference in this sector in Sweden. Its originality, its know-how and numbers of famous designers inside the company gave to Kosta Boda an image...

04 déc. 2009
doc

ELB International Trading & Sourcing Company, China June/ July 2008

Rapport de stage - 14 pages - Marketing international

China, 'The monster', 'The dragon of Asia', many names can define the perfectly economic, demographic, and geopolitic weight of this country in the world. Newly on the front of the international media stage due to the Olympic Games,...

11 avril 2011
doc

The link between financial reporting and capital markets: Evaluating the extent of development and use of International Accounting Standards

Rapport de stage - 4 pages - Finance

“As capital markets play an increasingly central role in today's modern economies, policy-makers are confronted with the question of how to assure the continued effective functioning of these markets and, in particular, how to develop a sound financial reporting...

01 Oct. 2009
doc

The ethic issues concerning the fur industry

Rapport de stage - 7 pages - Marketing luxe

I have always been very interested in fashion. For the last six months, I have been working as a communication manager's assistant at Victoria Couture, a luxury brand company that deals with clothing and accessories (bags, jewels and watches) for women and for children. My job...

14 juin 2011
doc

Probation report: Six week training course at the Lannion local mission

Rapport de stage - 11 pages - Psychologie

This report is a summary of my probation during my third year as faculty of the psychology department. This work had been requested by my faculty for the validation of my license in the year 2009-2010. I did this training course at the local mission of Lannion for...

05 Oct. 2010
ppt

How L'Oreal will deal with the crisis?

Rapport de stage - 20 pages - Stratégie

I)Presentation and history of the company II)Strategy and marketing position of the company III) Internationalization IV)Previsions and future strategy Our mission is to help men and women of the whole world to realize this pursuit in order to express...

06 déc. 2011
ppt

The Distribution Channel

Rapport de stage - 64 pages - Stratégie

A distribution channel is a way of delivering goods and services between the manufacturers and the customers. The distribution channel is chosen to cover the widest possible target market Choices of the decisions about the product (definition,...

14 févr. 2008
doc

Placement report: The launch of eBay in an OXFAM charity shop

Rapport de stage - 50 pages - Management organisation

From the 13th of May to the 4th of August, I was in Bristol, a town from the South West of England. From the beginning, I knew that I wanted to go to England because it is the nearest country to learn English and also because I was interested to discover its...

17 Janv. 2011
doc

The downfall of Lehman Brothers and its relation to the current financial crisis

Rapport de stage - 15 pages - Théories économiques

In this report, we will study the financial crisis experienced by the Lehman Brothers and its subsequent collapse in 2008. Lehman Brothers Holdings Inc. was a global financial-services firm, and one of the most important primary dealers in the U.S. with respect to...

08 juin 2011
doc

Visual Arts Technician at the Drumcroon Gallery

Rapport de stage - 14 pages - Arts

This report is constructed as follows: the first part presents the gallery explaining its functioning and its philosophy in order to make my role in the organization easier to understand in the second part. The third part of the report analyses the...

23 juin 2010
doc

The British Council (2009-2010)

Rapport de stage - 7 pages - Stratégie

My school HEM (High Establishment of Management) organized a special training that is scheduled in the middle of the academic year during 6 weeks for its student's, by choosing one of the institutes within or outside our country specialized in teaching English as a language...

03 Janv. 2011
ppt

Lustucru Lunch Box: Reviewing the distribution strategy of the Lunch Box

Rapport de stage - 60 pages - Stratégie

Analysis: 1. Story of Lustucru & the Lunch Box: Assessing Lustucru brand expertise on the market 2. The Lunch Box in stores: Assessing Lustucru category management & Supply Chain expertise 3. Channels profiling: Searching for new ideas to develop the Lunch Box presence...

22 avril 2009
pdf

Designing a waiting room for children in a hospital, supervised by Eureka, the Museum for children

Rapport de stage - 23 pages - Architecture

This is the report about my placement in EUREKA!, the children's museum in Halifax, West Yorkshire, England. In the following pages, this report attempts to highligh a global view of a design project such as a children's waiting room in a hospital and on a wider...

06 févr. 2011
doc

Analysis of the shampoo market

Rapport de stage - 8 pages - Marketing tourisme

Beauty and hair care product business is witnessed as a popular and fast growing business. Lots of people spend on beauty and hair care products like shampoo, hair conditioner, hair treatment and so on. So a hair care product has a great potential market because it has a significant influence on...

02 Janv. 2012
doc

The French economic diplomacy towards China

Rapport de stage - 7 pages - Relations internationales

Bilateral trade between France and China has developed dramatically over the last twenty years. From about €10 billion in 1995, trade volume increased to more than €40 billion today. The annual growth rates of these exchanges- apart from 2009, marked by the global...

25 Oct. 2010
ppt

McDonald's Company profile and SWOT analysis

Rapport de stage - 28 pages - Stratégie

Largest fast food chain in the world Our focus: - McDonald's America - McDonald's Thailand Founded in 1940 in San Bernardino, CA by Dick and Mac McDonald, McDonald's began franchising in 1955 with the implementation of “speedee service system”. The fast food...

20 Mars 2011
pdf

Diversity management and equal opportunities: Comparison of the two approaches

Rapport de stage - 4 pages - Management organisation

Many types of initiatives have been taken by governments and organizations in order to promote women and minority groups. One that has been largely used for decades is the "equal opportunity" legislation. Equal opportunity is about assuring that every individual is treated on the...

08 Janv. 2009
doc

The identification, enumeration and survival of probiotic cultures in commercial bio yoghurts

Rapport de stage - 41 pages - Biologie

My work placement in Northern Ireland took place on the Loughry Campus, which provides education and training programs for students who aspire to pursue a career in the agro-food industry and also for postgraduate persons. In recent years, Loughry has developed a wide range of...

04 Mars 2008
doc

Mathematical Solution for the attitude of Phoenix lander's radar (rapport de stage)

Rapport de stage - 27 pages - Mathématiques

I was very lucky to go to the United States and finally get this kind of an internship because, I had been given the opportunity to work in one of the most productive scientific sector of the country, The Californian Institute of Technology. This American...

15 Oct. 2008
doc

The Blue Grass Band

Rapport de stage - 5 pages - Marketing des services

The internship started mid- January and lasted until the end of May. We worked as an independent team for the Bluegrass Band. The primary objective of this internship was to provide the band with three dates for them to perform in California, especially in Los...

19 Nov. 2009
pdf

Events Management : The World Travel Market 2008

Rapport de stage - 19 pages - Marketing tourisme

After an overview of the business market, I chose an Event in the UK environment: The World Travel Market 2008 which is a B2B exhibition taking place in London every year and which aims is to promote the travel market and it's actors and generate a network between...

22 avril 2009
pdf

Developing the Museums' volunteer programmed: "intouch:insideout" project

Rapport de stage - 14 pages - Arts

The brief for this project is to develop the intouch volunteer programme that is currently run by the Imperial War Museum North (IWMN) and the Manchester Museum. The funding for the current scheme is due to expire in 2009 (Management studies briefing...

06 Oct. 2010
pdf

The changing meaning of luxury in Europe

Rapport de stage - 50 pages - Stratégie

No longer reserved for the selected few, luxury is now within the reach of a much larger consumer segment. In this analysis we ask Europeans what constitutes „luxury? in their everyday life. As the prospects for obtaining a certain level of material wealth is fulfilled -...

12 Nov. 2010
doc

Discuss the relevance of Gesteland's dimensions in relation to analyzing intercultural business communication

Rapport de stage - 4 pages - Stratégie

By the end of the 20th century, 80 percent of the U.S. products were competing in the international market. This fact emphasizes the globalization of the world's economy. The changing environment and increasing complexity of the 21st century...

21 Nov. 2010
doc

The action of the International Monetary Fund in the world

Rapport de stage - 6 pages - Relations internationales

“The International Monetary Fund is established and shall operate in accordance with the provisions of this Agreement as originally adopted and subsequently amended” asserts the first clause of the Articles of Agreement. Set up after the Second World...

03 Janv. 2011
pdf

To analyze the effects of Fair Trade on international trade and especially on the coffee industry

Rapport de stage - 25 pages - Théories économiques

There are many definitions for fair trade, however, none of which have been accepted as a standard definition. The Fairtrade Foundation, Oxfam and Traidcraft have agreed the following common definition of fair trade: “Fair Trade is an alternative approach to conventional...

25 Janv. 2011
pdf

Does Islamic finance have the potential to develop in France?

Rapport de stage - 4 pages - Théories économiques

Since the opening of the first Islamic bank in Egypt in 1963, Islamic finance has exponentially increased in influence and visibility worldwide. While it remains a small player in the world of finance (0.5%), Islamic finance is becoming increasingly important due to...

25 Janv. 2011
doc

Comparison of the British counter terrorist policies and strategies: The IRA and Al Qaeda

Rapport de stage - 5 pages - Relations internationales

This essay compares the British strategies toward two different cases: the IRA and Al Qaeda. It underlines the main similarities and differences in both cases and also gives an overview of their historical facts. Through the comparison of both cases, this essay shows...