Starbucks coffee: Service analysis

Résumé du document

The first Starbucks store opened in 1970 in Seattle in the US. It was at first, only a coffees beans retailer. After ten years, Howard Shultz joined the company, and after a business trip to Italy in 1983 where he discovered the concept of coffee cafes, he tried to introduce it to the Board of Directors, as an idea to develop Starbucks. However, they rejected the idea, and two years later, Howard Schultz left the company to develop his own business, and thanks to its success, he finally bought Starbucks's and its assets. In fact, this entire retail outlet that was developed following the model of coffee cafes became Starbucks. Then, thanks to his hard work and willingness to create a great company, he has been able to establish Starbucks in the United-States first, and then, all over the world. Even in countries where coffee has a historical legacy, the Starbucks model has became famous. Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, coffee beans, salads, hot and cold sandwiches and pastries, snacks, and items such as mugs and tumblers. But the principal service offered by Starbucks Coffee is more than 30 blend and single origin premium Arabica coffees. Starbucks always believed in serving the best coffee possible. The coffee selected by Starbucks come from personal buyers in Latin America, Africa and Asia, they select the best Arabica beans.