Support Activities: Infrastructure, Human Resource Management, Technology Development, Procurement.(the acquisition of appropriate goods and/or services at the best possible total cost of ownership to meet the needs of the purchaser in terms of quality and quantity, time, and location) Primary Activities: Inbound Logistics, Operations, Outbound Logistics, Marketing & Sales, Service. Recommendations: - In stark contrast one of their rivals, Emirates engages in an extensive policy of sponsorship. - Creates a Worldwide presence - 100 million with Arsenal FC and also deals with AC Milan, Chelsea, PSG, Hamburg and Olympiacos.
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