I)Presentation and history of the company II)Strategy and marketing position of the company III) Internationalization IV)Previsions and future strategy
Our mission is to help men and women of the whole world to realize this pursuit in order to express completely their personality. This commitment gives a direction and a value to our company as well as to the professional life of our Co-workers.
Sommaire
Presentation and history of the company
Strategy and marketing position of the company
Internationalization
Previsions and future strategy
Extraits
[...] Water.bmpLogo L'oreal.bmp In proximity with their markets In order to guarantee the quality and the security of all the products, they have to ensure the manufacturing. Certification is applied to all the factories and the « Security and Environment » board cards are planned every month. So, the industrial politic is based on a personal production and a conception/production in their manufactures certified. The number of manufactured products all around the world is proportional with the turnover of every country. [...]
[...] Products are at the top of the range with a pleased utilisation. L'Oreal is: A brand to the service of beauty and with the insurance of quality and prestige The Parisian beauty incarnated by the most beautiful women of the world The knowledge of the most important beauty specialists Logo L'oreal.bmpDibujo.bmp INTERNATIONALIZATION Omnipresence of L'Oreal in all the areas: - Turnover: ↗ in 2008 : 17,542 billions of Euros → 40% in Europe → 20% in the USA (Maybelline) But: crisis can slow down the growth in these areas 800px-L%27Or%C3%A9al_Group_global_locations.jpgLogo L'oreal.bmp Solutions faced with crisis: • 2009 Invest where opportunities are Strategy of internationalization for 2009: - develop the positions and multiply the investments in countries where the growth is dynamic - slow down the investments in the countries where the crisis is widely present → develop the L'Oreal model and the positions in all the areas where opportunities appear - Logo L'oreal.bmp Where are the oportunities for L'Oréal? [...]
[...] This commitment gives a direction and a value to our company as well as to the professional life of our Co-workers. “We are proud of our work” Logo L'oreal.bmp Profile of the Group -1st century of cosmetic expertise - 17 billion: CA strengthened in 2007 - 25 world marks - Stability of the management L'oreal.jpg Strong progress of the annual profits for 2007 - Turnover: + with 17 billion euro in 2007 - Operating profit: 11,3% - Net Result action: 13% - Dividend: in 1,38 euro by action Logo L'oreal.bmp Activities: Organized around distribution networks, the group L'Oréal has six operational divisions: the products of professional hairstyle, the consumer products, luxury items, the active cosmetic, the dermatology and The Body Shop. [...]
[...] . How L'OREAL can face with the crisis?? Presentation and history of the company II) Strategy and marketing position of the company III) Internationalisation IV) Previsions and future strategy LOPEZ JEAN-BAPTISTE CERVIA CYRIL RODRIGUEZ LEONARD DUPUY MAXIME PRESENTATION AND HISTORY OF THE COMPANY L'Oréal's spirit : L'Oréal believes that everybody aspires to the beauty. Our mission is to help men and women of the whole world to realize this pursuit in order to express completely their personality. [...]
[...] The quality of the products has to be evaluated and proved in all the levels of the valor chain In order to quantify the quality, audits are elaborated at internal and external levels. Logo L'oreal.bmp 5 essential points to underlying technology and innovate: Respect the consumer (stop investigation on animals) Protect the environment Products have to make the difference on the consumer and on his place in the society Promote the equity on international exchanges Ensure an ethic on patents. Protect environment and ensure the security of consumers. Those points are essentials for L'Oreal and in order to respect it's ethic materialised in objectives which have to be closely respected. [...]
