Business Strategy of consulting marketing firm "Le Tre Caravelle (tourism, real estate)"

Résumé du document

Le Tre Caravelle is a marketing company specialized in the field of tourism, hotel and real estate. This company, based in Milan, primarily works off line on advertising and events, such as "planning and management of multi-media campaign, stands and fairs", but also and more particularly online, such as "design and management Website, planning and management advertising campaign Web, Planning and management systems for listing on search engines, Online Communication, Design and Management call centre". During these three months, we did not work in the headquarters in Milan but in Treviolo. Our tutor, the e-marketing manager Mauro Ricci, manages three employees: Erica, Simona and Patricia who are telesales personnel. They try to make an appointment with prospective customers and to give some advice about a product or a service by phone. After that, the lead is handed over to the sales department. The company Le Tre Caravelle wanted information about the market of Dubai. This company currently sells accommodations in Dubai and would like gain complete knowledge of the market.