Dunnes Stores Georges Street - Loyalty Card Program
Rapport de stage - 14 pages - Marketing consommateur
The purpose of this study is to understand how loyalty programs represent a specific area with specific rules to be efficient and attracting customers with special rewards requires constant adaptation in the approach of driving a promotional strategy. Among the changes associated with the...
The ethic issues concerning the fur industry
Rapport de stage - 7 pages - Marketing luxe
I have always been very interested in fashion. For the last six months, I have been working as a communication manager's assistant at Victoria Couture, a luxury brand company that deals with clothing and accessories (bags, jewels and watches) for women and for children. My job profile...
Learned centered approach
Rapport de stage - 4 pages - Sciences de l'éducation
In the teaching process, there are two main categories of actors: teachers, and students. I found important to notice that, through years, the students' environment changed a lot (school violence, diversity of the population, etc.) and therefore their needs changed as well. In...
Business Strategy of consulting marketing firm "Le Tre Caravelle (tourism, real estate)"
Rapport de stage - 27 pages - Marketing tourisme
Le Tre Caravelle is a marketing company specialized in the field of tourism, hotel and real estate. This company, based in Milan, primarily works off line on advertising and events, such as "planning and management of multi-media campaign, stands and fairs", but also and more...
Organizational Behavior
Rapport de stage - 10 pages - Management organisation
I did a three-month internship in a real estate agency at Rennes. My main missions were to sell the company products, such as flats, land and houses. I also did some marketing tasks such as benchmarking and made a training course about negotiation and trade for employees. This internship...
Events Management : The World Travel Market 2008
Rapport de stage - 19 pages - Marketing tourisme
After an overview of the business market, I chose an Event in the UK environment: The World Travel Market 2008 which is a B2B exhibition taking place in London every year and which aims is to promote the travel market and it's actors and generate a network between them....
ELB International Trading & Sourcing Company, China June/ July 2008
Rapport de stage - 14 pages - Marketing international
China, 'The monster', 'The dragon of Asia', many names can define the perfectly economic, demographic, and geopolitic weight of this country in the world. Newly on the front of the international media stage due to the Olympic Games, China also speaks about it's economic...
International Work Experience - My Trip to Charleston, SC
Rapport de stage - 11 pages - Vie quotidienne
The second year of Marketing and European Management, within the international school of management IDRAC Lyon, begins with a cultural trip of two months, named International Work Experience. This stay, is not in a French-speaking country, and enables the students, on one hand, to discover...
Internship Report - Film Society of Lincoln Center, New York
Rapport de stage - 13 pages - Marketing médias
The Film Society of Lincoln Center was founded in 1969 to celebrate American and international cinema, recognize and support new filmmakers as well as enhance awareness, accessibility and understanding of the art. An independent performing arts center, The Film Society hosts a 363-day...
Living one semester abroad: Overseas experience report
Rapport de stage - 24 pages - Sciences de l'éducation
But when I look back now that summer seemed to last forever and if I had the choice yes, I'd always want to be there. Those were the best days of my life'. This quotation of Canadian singer Bryan Adams sums up pretty well what I think about my exchange program in the United States,...
The development of teaching Nicolas
Rapport de stage - 15 pages - Stratégie
The entry of Great Britain in the European Union in 1973 started the opening of the market of wine to a larger audience. This product became in a few years, a product of great consumption in England. It is on this report that the Castel group decides to make open...
The company :Safety Matic
Rapport de stage - 9 pages - Marketing consommateur
During the second year in INSEEC Paris, we, the students have to fulfill a three month training period in a foreign country in a commercial function or any other function allowing us to ameliorate English, Spanish or the German language in order to have a concrete...
The British Council (2009-2010)
Rapport de stage - 7 pages - Stratégie
My school HEM (High Establishment of Management) organized a special training that is scheduled in the middle of the academic year during 6 weeks for its student's, by choosing one of the institutes within or outside our country specialized in teaching English as a language that...
Intership report at Fgx Company, New York
Rapport de stage - 7 pages - Communication
As a first year student of the INSEEC business school, I had to do an internship in a foreign country during the three month of my summer period. I choose the company First Global Xpress, a small shipping company located in New York doing domestic and international shipping for...
Proton exchange membrane fuel cell
Rapport de stage - 26 pages - Physique
My three month internship took place in National Cheng Kung University (NCKU) in Tainan, south city of Taiwan. The National Cheng Kung University is ranked the second among all universities nationwide. I worked in the Department of Aeronautics and Astronautics. The Department...
McDonald's: Strategic challenge and SWOT analysis
Rapport de stage - 47 pages - Stratégie
In the 90s, the firm had to cope with a number of challenges: The microwave oven, increasing health consciousness and competition. In 1999, as Jack Greenberg took over the reins of the firm, the situation was complicated due to competition between fast-food giants. McDonald's...
Strategy analysis for the company chemical industry Rhone-Poulenc
Rapport de stage - 52 pages - Stratégie
The company has successfully established its business abroad, achieving its strategic aim of increasing its market share within the US market. It is one of the top 10 worldwide companies in its industry. However, each sector had reached a massive proportions. To deal with this each sector...
International work experience: ROC Hotel
Rapport de stage - 5 pages - Marketing tourisme
For my school I had to do a travel in another country in the goal to have an experience of work at the stranger. To find my summer job, I asked an organization called “Inter Séjour”. With the help of this company, I found a job in a hotel in Mallorca where I...
Analysis of a Heineken advertisement
Rapport de stage - 10 pages - Marketing tourisme
This is a video commercial made by the Dutch brewer Heineken. The commercial begins at a house party, which is probably a house warming party hosted by a couple. The lady shows her friends around and suddenly walks through the master bedroom and into a gigantic walk-in-closet. Her four...
Lustucru Lunch Box: Reviewing the distribution strategy of the Lunch Box
Rapport de stage - 60 pages - Stratégie
Analysis: 1. Story of Lustucru & the Lunch Box: Assessing Lustucru brand expertise on the market 2. The Lunch Box in stores: Assessing Lustucru category management & Supply Chain expertise 3. Channels profiling: Searching for new ideas to develop the Lunch Box presence in...
To analyze the effects of Fair Trade on international trade and especially on the coffee industry
Rapport de stage - 25 pages - Théories économiques
There are many definitions for fair trade, however, none of which have been accepted as a standard definition. The Fairtrade Foundation, Oxfam and Traidcraft have agreed the following common definition of fair trade: “Fair Trade is an alternative approach to conventional international trade....
Business Ethics - Managing Utopia
Rapport de stage - 3 pages - Management organisation
Since the first Industrial Revolution, which began in the eighteenth century, but which spread mainly in the nineteenth century, the methods of management have changed. Nowadays, the main target for firms is profit. To achieve this goal, companies do everything they can to be the...
The downfall of Lehman Brothers and its relation to the current financial crisis
Rapport de stage - 15 pages - Théories économiques
In this report, we will study the financial crisis experienced by the Lehman Brothers and its subsequent collapse in 2008. Lehman Brothers Holdings Inc. was a global financial-services firm, and one of the most important primary dealers in the U.S. with respect to treasury...
Comparison of the British counter terrorist policies and strategies: The IRA and Al Qaeda
Rapport de stage - 5 pages - Relations internationales
This essay compares the British strategies toward two different cases: the IRA and Al Qaeda. It underlines the main similarities and differences in both cases and also gives an overview of their historical facts. Through the comparison of both cases, this essay shows how the similarities...
EU enlargement (past and present) has arguably been a real achievement of the integration project but how far can the EU enlarge and will any potential problems outweigh the advantages?
Rapport de stage - 7 pages - Questions européennes
‘EU enlargement generally means increasing the size of the Union by incorporating additional members. This is a process that can take a number of years, as the candidate states attempt to align their economy and regulatory structures to those agreed to by the existing members. The decision...
Why will political advisors become indispensable during military functions?
Rapport de stage - 4 pages - Sciences politiques
It is widely accepted that in almost all military decisions, the political factor has to be taken into account. To that extent is a political advisor or “polad” needed in the military institutions as well as on the field? The face of warfare has irrevocably changed, as...
Tata Motors: Current and new business strategies
Rapport de stage - 11 pages - Management organisation
With USD 8.8 billion revenues in 2007-08, Tata Motors is the largest Indian automobile company; it holds a very good place on the Indian market because it is the leader in commercial vehicles and among the top three in passenger vehicles. The company is also the world's...
Analysis of the shampoo market
Rapport de stage - 8 pages - Marketing tourisme
Beauty and hair care product business is witnessed as a popular and fast growing business. Lots of people spend on beauty and hair care products like shampoo, hair conditioner, hair treatment and so on. So a hair care product has a great potential market because it has a significant influence on...
Importance of HRM for small and medium sized companies
Rapport de stage - 6 pages - Ressources humaines
At the time of globalization, organizations, which can be regarded as an entity or a social system in its own right, are being forced to adapt to business environments which involve quick responses to change, such as new laws, social trends and a new segment of customers, in order...
Financial analysis of the FFT Company
Rapport de stage - 4 pages - Audit
The FFT Company is involved in the production, design and marketing of wine holding products such as oak barrels. Its customers are France, America, Hungary, Switzerland, Italy, Germany, Spain, Australia and South America. 73% of its activity is manufacturing wine casks. 87% of its overall...