International development: Renault-Nissan Alliance
Rapport de stage - 25 pages - Management organisation
Offer diversity 1) Expansion of their ranges of products Component and platform sharing 2) Internationalization of sales Manufacturing advantages 1)Taking the most of each production system - Increased Renault's productivity by 15% 2)Creation of the AIMS which will be used in...
McDonald's: Strategic challenge and SWOT analysis
Rapport de stage - 47 pages - Stratégie
In the 90s, the firm had to cope with a number of challenges: The microwave oven, increasing health consciousness and competition. In 1999, as Jack Greenberg took over the reins of the firm, the situation was complicated due to competition between...
Is liberalism compatible with paternalism?
Rapport de stage - 3 pages - Questions sociales, morales & enseignement civique
Paternalism and liberalism seem to be two very interlinked concepts in modern societies. It is true for both economical matters and social matters. For example, our Western 'liberal democracies' governments can provide huge amounts of money during the crisis to refund the...
International Strategic management: Coach Incorporation
Rapport de stage - 21 pages - Stratégie
Two types of customers: The consumers = products directly sold to the customers The department stores = buy wholesale products Two clear consumer targets: Consumers with high purchase power = Buy the products for their design, style(full-price stores) Buy various...
Carbon Offsetting: Energy Efficiency
Rapport de stage - 12 pages - Écologie et environnement
Carbon Offsetting is a way to reduce our CO2 emissions by funding projects such as building a wind farm etc. Indeed, the C02 is one of the causes of global warming. There are two types of carbon offsetting, such as the compliance carbon offsetting and the voluntary...
International work experience: ROC Hotel
Rapport de stage - 5 pages - Marketing tourisme
For my school I had to do a travel in another country in the goal to have an experience of work at the stranger. To find my summer job, I asked an organization called “Inter Séjour”. With the help of this company, I found a job in a hotel in Mallorca where I will...
Analysis of a Heineken advertisement
Rapport de stage - 10 pages - Marketing tourisme
This is a video commercial made by the Dutch brewer Heineken. The commercial begins at a house party, which is probably a house warming party hosted by a couple. The lady shows her friends around and suddenly walks through the master bedroom and into a gigantic...
Business Ethics - Managing Utopia
Rapport de stage - 3 pages - Management organisation
Since the first Industrial Revolution, which began in the eighteenth century, but which spread mainly in the nineteenth century, the methods of management have changed. Nowadays, the main target for firms is profit. To achieve this goal, companies do everything...
To what extent, if any, are Japanese people, culture and organizations transformed in overseas contexts?
Rapport de stage - 3 pages - Questions sociales, morales & enseignement civique
Japan is, and always has been, seen as a group of mysterious islands, of which people knew little about, due to its far location from Europe and America. Indeed, 250 years of almost complete isolation of the country, which started in the 18th Century (Tokugawa Era) did not help...
To what extent has European integration promoted security and stability in post-Cold War Europe?
Rapport de stage - 5 pages - Questions européennes
According to E. Bomber and A. Stubb (2003) , the European integration is ‘a process by which sovereign states relinquish (surrender or pool) national sovereignty to maximize their collective power and interests.' We notice that European integration involves different institutions...
Why will political advisors become indispensable during military functions?
Rapport de stage - 4 pages - Sciences politiques
It is widely accepted that in almost all military decisions, the political factor has to be taken into account. To that extent is a political advisor or “polad” needed in the military institutions as well as on the field? The face of warfare has...
Tag Heuer Strategy: Comparative Analysis of Switzerland and UAE
Rapport de stage - 37 pages - Stratégie
Tag Heuer, which was founded in 1860, occupies a niche segment of the Swiss watch and clock industry, which was founded by Jean Calvin in Geneva towards the end of the 16th century. Watches constitute Switzerland's third biggest export (after chemicals and industrial...
Overview of SWOT framework
Rapport de stage - 7 pages - Management organisation
An organization often analyzes the following: How to develop a product, complete a project and solve a problem. The question then arises: How to carry out the above actions? The first step is to set a goal then define the objectives, constraints and finally...
Tata Motors: Current and new business strategies
Rapport de stage - 11 pages - Management organisation
With USD 8.8 billion revenues in 2007-08, Tata Motors is the largest Indian automobile company; it holds a very good place on the Indian market because it is the leader in commercial vehicles and among the top three in passenger vehicles. The company is also...
Cross-cultural training in highly diverse environments
Rapport de stage - 2 pages - Ressources humaines
In the early 60s, international assignment started to reach local business environments. In those times, employees were sent to foreign subsidiaries for almost three years; expatriates were in charge of command and control over local nationals. In order to adapt themselves, they were...
Changes in corporate identity: Importance of 'image makeover' to organizations
Rapport de stage - 2 pages - Management organisation
From the basic wholesaler on the corner of your street to the strong multinational chocolate factory Ferrero, every organization has its own identity. According to Van Riel and Balmer (1997), identity presents the company's competitive advantage by putting forward its...
Defined-benefit and defined-contribution pension schemes
Rapport de stage - 4 pages - Théories économiques
Nowadays pension funds are actors of the financial market that cannot be ignored; for example, the asset traded by these funds represented $29.5 trillion in 2009 and moreover, as stated by David Dodge , "pension funds have already become the largest institutional investors...
Importance of HRM for small and medium sized companies
Rapport de stage - 6 pages - Ressources humaines
At the time of globalization, organizations, which can be regarded as an entity or a social system in its own right, are being forced to adapt to business environments which involve quick responses to change, such as new laws, social trends and a new segment of customers, in order to...
Introduction to capital markets: Focus on Equity
Rapport de stage - 40 pages - Finance
This presentation provides an overview of Equity and Equity derivatives (definition, illustrated examples, stakeholders, etc.). This is a useful tool for students and professional operations in the capital markets (consultants, new joiners in the financial markets, etc.) to gain...
Starbucks coffee: Service analysis
Rapport de stage - 5 pages - Management organisation
The first Starbucks store opened in 1970 in Seattle in the US. It was at first, only a coffees beans retailer. After ten years, Howard Shultz joined the company, and after a business trip to Italy in 1983 where he discovered the concept of coffee cafes, he tried to...
MaxRoam analysis
Rapport de stage - 10 pages - Stratégie
MaxRoam is a service provided by Cubic Telecom, a global mobile communications company. Actually, MaxRoam is a small agency based in Ireland, which employs currently less than 20 people. MaxRoam was the first to sell micro Sims for iPads, beating all the big telecommunications...
Interview of a sales person of Renault in Guyancourt
Rapport de stage - 7 pages - Management organisation
The interview was conducted in Renault Guyancourt, the Renault Center, close to Paris. The interview was arranged by me since the salesperson interviewed is my cousin. First of all, I have to say that it was rather hard to manage a time when we were both available...
Human Resources Management Comparison: France and US
Rapport de stage - 10 pages - Ressources humaines
Human Resources Management, summed up recently by Storey, is "a distinctive approach to employment management which seeks to achieve competitive advantage through the strategic deployment of a highly committed and capable workforce, using an array of cultural, structural and personnel...
Walmart Overseas: An analysis
Rapport de stage - 13 pages - Stratégie
The idea behind what would become Walmart was a store that would offer a large variety and volume of products offered at low prices, everyday. Sam and J.L. Walton, the founders of Walmart, believed that American small towns would benefit from a large retail shopping center because...
Treaty of Rome and social policies
Rapport de stage - 1 pages - Relations internationales
On 25 March, 1957, six founders - France, Germany, Italy, the Netherlands, Belgium and Luxembourg - signed the Treaty of Rome establishing the European Economic Community (EEC), a common market with free movement of goods, capital, labor and services. In this paper, we will...
What does it take to become a successful presidential candidate in American politics?
Rapport de stage - 5 pages - Sciences politiques
San Francisco, on November, 15th, at the Civic Auditorium: thousands of people are waiting on the pavement for Barack Obama, Democrat candidate for the investiture to the presidential elections. He arrives, stands up near his car, takes a megaphone to reassure people:...
History of Britain before Shakespeare
Rapport de stage - 7 pages - Histoire contemporaine
Before 450 AD: Celtic Originally the populations of England were mixed, partly Neolithic and Celtic, Celts of Britonnic variety (the Britons), hence the first name of the island, Britannia when it was conquered by the Romans who only were stopped by the...
Cloud Computing - Overview, layers, usages and benefits
Rapport de stage - 20 pages - Théories marketing
What is cloud computing? The main idea of this new concept of the computer science, is that you can get the power you need whenever you want. How can it be possible? In fact, cloud computing is a new paradigm of computing infrastructure. But what is so incredible in cloud...
International logistics and procurement (2010-2011)
Rapport de stage - 15 pages - Logistique
Definition of procurement: It can be defined as the purchase of goods or services at the optimum possible cost, in the correct amount and quality. These goods/services are also purchased at the correct time and location by signing a contract. Definition of logistics:...
Strategic Marketing of Caroll in China
Rapport de stage - 16 pages - Théories marketing
The fashion sector is a constantly an evolving sector. In order to be successful and sustainable in this sector, it is essential to keep it updated with the new trends. It is important to have consumer awareness, in order to propose clothes according to their needs. It is a constant...