Analysis: 1. Story of Lustucru & the Lunch Box: Assessing Lustucru brand expertise on the market 2. The Lunch Box in stores: Assessing Lustucru category management & Supply Chain expertise 3. Channels profiling: Searching for new ideas to develop the Lunch Box presence in distribution channels Diagnosis: According to our analysis, what is the real problem of Lustucru Lunch Box? Recommendations for future distribution strategy Short run: Merchandising and Animations Mid run: Identity, Image and Positioning Long run: Presence in point of sales
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