International development: Renault-Nissan Alliance

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Offer diversity 1) Expansion of their ranges of products Component and platform sharing 2) Internationalization of sales Manufacturing advantages 1)Taking the most of each production system - Increased Renault's productivity by 15% 2)Creation of the AIMS which will be used in India and Morocco plants 3) Using plants for both companies - Founded in 1933 - Multi-national car manufacturer in Japan - Net income of $ 2.58 billion USD and 183.336 employees - 70-80's: Development in the US market - Main strength: Technological competence - Main competitors: Toyota - Eight years of downturn: low margins, high purchasing costs - Comparison with Renault: strong presence aboard