An organization often analyzes the following: How to develop a product, complete a project and solve a problem. The question then arises: How to carry out the above actions? The first step is to set a goal then define the objectives, constraints and finally describe the limits of the action (What are the necessary elements that should be there in a project? What is the deadline? What is the budget?). We must then establish a strategic plan to achieve the objectives. But how? In many organizations, a study of the environment can define the strategies of the project. Why? Today, organizations are increasingly complex (economic, human, political, competitive). Thus, it is essential for an organization to evaluate the strengths, weaknesses, opportunities and threats involved in a project. The analysis where the strengths, weaknesses, opportunities and threats are determined is known as SWOT analysis.
In this study, we will answer the following questions:
What is SWOT analysis?
What are the targets of SWOT analysis?
How do we make use of SWOT analysis?
SWOT: Is it a good tool to define guidelines?
To answer all these questions, we begin this study by describing the generality of SWOT and then we will see the steps to conduct a SWOT analysis and provide guidelines for a project. In the last part, this tool is analyzed to know if it is a good tool or not for an organization.
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