Tribe Stout Company was founded in 1980 by John Murphy, a former Brewer who was awarded for his products. This is a small family-run company composed of about twenty employees. The company is in a very touristy city of Ireland, Galway. It creates local beer sold in hotels and bars only inside the Galway area. At the end of the year, Cillian Murphy, a graduate in BA marketing at GCD will head the company. At the beginning of his job, the new CEO will face to several difficulties. There are different kinds of external and internal problems. C. Murphy has a document describing the product manufactured by the company, its history, but also how beer is created and the costs of production. He could discover sales methods, managerial conditions under which it happens. In fact this company is composed of relatively unskilled employees. On the basis of this document we are consultant in Strategic Management will establish an appropriate strategy to the problem that will meet the new CEO. These strategies will help stabilize and improve the situation of TSC.
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