The internship started mid- January and lasted until the end of May. We worked as an independent team for the Bluegrass Band. The primary objective of this internship was to provide the band with three dates for them to perform in California, especially in Los Angeles and San Diego. Indeed the Philadelphia Philharmonic Orchestra has set up some performances in these places and as some of the members of the Bluegrass Band are members of the Philadelphia Philharmonic Orchestra, it was an opportunity for them to perform in the same places. This work led us to approach bars, casinos, and other places where you can perform a concert, and to communicate for the band about their performance and what they can offer. This marketing plan explains our work and describes the results we got and in another part we have worked on the band and tried to develop their position with their strengths and weaknesses.
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