I undertook and completed my 1st year internship assignment within the highly reputed international German advertising agency Publicis Frankfurt GmbH from 1st September 2005 to 31st July 2006. Publicis Frankfurt is ranked among Germany's top 4 advertising agencies. Publicis Frankfurt has a diversified portfolio of national and international clients including Qantas, Renault, Garnier and UBS. I was aligned with the key accounts department within the agency, which has the prime responsibility of family-care products portfolio of one the world's most prestigious and biggest advertiser, Procter and Gamble. This internship was a once-in-a-life-time opportunity as a student, and helped me understand and grasp the world of advertising from an international perspective, an area which I was very avidly keen on exploring. During this assignment, I was introduced to 2 different realms of activities that constitute the building blocks of this report: Account management and Strategic planning.
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