Training Period Report at Issues & Answers

Résumé du document

My work placement as an international intern in the global Market Research company named Issues & Answers Network, allowed me to discover the Market Research field and to work in an international environment coping with different cultures. Furthermore, this work placement allowed me to discover the different methodologies that can be used to conduct a survey and their specificities. It is crucial to know, that the choice of methodology remains really important in the definition of the survey and the quality of the results. It is the condition to the success of a study. After the description of Issues & Answers Network specificities and a brief detail of the tasks which were assigned to me during this training period, we will focus on the Market Research specificities and the different methodologies that can be applied to a study. Then, in order to better understand the research process, we will develop the different stages of a study process from a concrete case made for the Kalamazoo County Government jail. We will question ourselves about the proper methods and strategies that the market Research companies should adopt in order to stay competitive in a market, which works faster and requires Market Research companies to be at the head of the new technologies and methodologies. We will base our recommendations on different researcher analyses and theories, in order to consider the best behaviour that the Market Research companies should adopt to maintain a good position in the research field.